RHA Festival is a house, techno, and electronic music celebration held in La Cruz de Huanacaxtle, a tropical beach town in Nayarit, Mexico. Lineage created a suite of videos and graphics to accompany the 2018 festival. The following year, festival organizers approached us for a comprehensive creative campaign to support ticketing, promotion, and the event’s entire visual identity.

Our artists developed an overall look and feel for the weekend, landing on a neon-drenched, cool-toned “wild” theme to set the mood for EDM in a nighttime tropical setting. Then, we produced everything from digital graphics and promotional assets to outdoor signage, posters, and merchandise.

Our creative designs and detailed execution set the look, feel, and tone for a successful festival in 2019 and beyond. The lush, tropical vibes continue to inspire the event’s visual identity as it makes its return in 2021.