Creating a fresh new brand for a leading consumer data monitoring service


PrivacyGuard is a top-ranked consumer credit and data monitoring service. Its offerings help ordinary people stay on top of their credit scores and take charge of their personal data to prevent identity theft.

In 2019, Lineage performed a strategic brand audit for PrivacyGuard. Our findings laid the foundation for a full rebrand.

Throughout the rebranding process, our Agency led the strategic work, while the Studio brought it to life with thoughtful, visually stunning creative executions.

Branding & strategy

We worked with PrivacyGuard to develop a new logo, choose colors and fonts, and standardize graphic treatments. Lineage also helped PrivacyGuard define and expand their core demographics and customer archetypes.


Today, our creative executions bring the new PrivacyGuard brand to life. Each month, we deliver original social graphics, motion graphics, animations, and digital ads.

From taglines to hashtags to fully-animated explainer videos, everything we make has a purpose, guided by the brand strategy we developed with our client.


Our efforts informed the redesigned PrivacyGuard website and brand-new mobile app. We produced several new motion graphics as part of a creative campaign around the 2020 app launch.

In motion

Better creative, better results

Adding motion graphics to the PrivacyGuard creative arsenal set a new benchmark in clickthrough rate for the brand’s display ads.

App Launch Demo

By the numbers

After just a few months in the wild, our rebrand began to bear fruit. The revitalized brand and new creative strategies contributed to double-digit improvements throughout the conversion funnel, and helped draw the younger demographic the brand was looking for.

Privacy Guard Billboard