Story
Have you heard of this website Amazon? They sell books. And bucatini. And…everything else on Earth. The e-commerce giant has tapped Lineage to contribute to some of the company’s highest-profile products and events, from the annual Consumer Electronics Show to the premiere of Thursday night NFL programming to the launch of Alexa for Residential. Alongside consumer-facing work, we also furnish seller-facing communications and assets across Amazon’s many divisions, including Ads, AWS, API, and Auto.
Anything you need, Amazon has you covered. Anything Amazon’s marketing team needs, we’ve got them covered, too. We’re still working on next-day delivery for a 100-page strategic document.
Launch
Alexa for Residential
Introducing a seamless virtual assistant and home device integration solution.
Amazon Ads
Within the company, Amazon Ads encompasses a huge swath of advertising products and tools both on and off Amazon-owned sites. Lineage led a strategic initiative to consolidate, reposition, and express the Amazon Ads brand.
We work closely with the Amazon Ads brand team to ideate, execute, and elevate key marketing materials, from major announcements to product launches to internal creative guidelines. We created most of the video content and written case studies on the Amazon Ads website, all born out of our broader strategic partnership. The advertisers who depend on Amazon’s services include some of the biggest brands in the world. Our work helps Amazon Advertising reach them with timely, useful, and relevant information.
Video
Lexus
You can’t buy a Lexus on Amazon—but you can still reach a future Lexus buyer.
You have such an intuitive understanding of how to express our brand.Jen Nelson, Sr. Marketing Manager, Brand
Case Study
The Honest Company
The Honest Company relies on Amazon Ads to reach customers that love all-natural personal care products.
Remotely produced video
Staying Connected
When COVID-19 hit, Amazon Advertising wanted to reach out to its sellers, some of whom were navigating difficult transitions amid remote work and shifting consumer habits.
We produced Staying Connected, a remotely produced series that invited digital advertising companies with close ties to Amazon Advertising to share how they responded to the COVID-19 pandemic.
The interviewees all founded companies that make AI, optimization, and analytics tools used by Amazon sellers and advertisers. Their deep knowledge of the industry made them ideal choices to speak to Amazon Advertising’s diverse audience of brands and sellers, delivering insights that remain relevant in any context.
